I'm surprised people keep taking these Change Wave surveys at face value.
They don't even do random phone interviews but use a self-selected sample of about 15,000 folks who signed up to take their surveys. And they brag that those are early adopters and "professionals" - so not exactly a representative group.
Also, just by default, I never trust a survey about consumers' opinions about future purchase decisions. It's too easy to say you are going to buy something in a survey and then never do it. Given that and the early termination fees and the pure hassle of switching providers, these numbers just seem awfully high.
They don't even do random phone interviews but use a self-selected sample of about 15,000 folks who signed up to take their surveys. And they brag that those are early adopters and "professionals" - so not exactly a representative group.
Also, just by default, I never trust a survey about consumers' opinions about future purchase decisions. It's too easy to say you are going to buy something in a survey and then never do it. Given that and the early termination fees and the pure hassle of switching providers, these numbers just seem awfully high.