Pronouns in profiles is at least four years old is some mainstream contexts [0]. I'm unsure that it is a fad because on the internet there can be very little other signaling of someone's gender.
> POTS calls had noticably lower latency... which made conversations feel more natural.
I wonder if there is a market for two data-lines into a home, one that emphasizes low latency and another that emphasizes large volume. The lag in current video/audio communications is pretty bad.
I don't know anyone that isn't taking Amazon or Apple seriously now. Lots of people don't take Meta or Alphabet seriously, but still buy or click online advertisements.