Make your position clear on the issue. Openly and assertively state the position, especially if it knowingly conflicts with another person who the company is affiliated with. This way you have distanced yourself with the other person.
As far as blowback to your brand because you did not support the "right" side, it seems that we are ending up in a position where even a neutral side is taken up as being part of the other side.
All you can do is acknowledge the loss on "EACH" (read, not "both") side. And acknowledge the turmoil on each side. And acknowledge the human struggle (not war struggle) on each side. And acknowledge the polarization of 'both' sides.
And then stress to look forward to the end of the conflict.
Plus, also tell your board members after you have made this post clear, that posting messages opposite to the position of the company via profiles that lead back to the company will be taken as to be in conflict with the values of the company.
Pet peeve. Colloquially people call it, the Byzantine empire, or Byzantium but this is an error. It was always the Roman empire. a German historian in 1500s popularized by Louis XIV library retold the story of the Roman empire, as having broken up into the eastern and western Roman Empire, but in reality, the western and eastern empire never did officially split.
The German goths conquered Italy but chose to remain part of the Roman empire. The Roman emperor at the time was a child. The Goths sent him the the purple cape, purple being a color of kings.
The Roman historian who retold the story in the 16th century told it after the conquest of Constantinople. This retelling made it seem that the Roman Empire was succeeded by the German Goths, as the Holy Roman Empire. Either he did to throw shade at the Ottoman Empire as not being the real successors. Or he did this because he was a catholic, and the Roman Catholic Church had a problem with the Eastern Orthodox Churches and had been excommunicated by them as well as excommunicated them (until the 20th century). Or both.
His narrative led to the coining of terms East and West, something that continues today (aka western world). Pejoratively Eastern Europe is just alien to Western Europe as the “Eastern world”, hence why Ukraine gets so much flack.
He named the “Eastern Roman empire” as the “Byzantine” empire. This Byzantium term had not been used since ancient history preceding the Roman Empire. (It’s like calling northeast America as the Iroquois States, or midwest US as the French Plains, or southwestern US as the Mexican States.) Byzantium was the name that preceded Constantinople.
The eastern Roman Empire always called themselves the Roman Empire and claimed the territories of the western Roman Empire.
Now only if I could find the name of this historian.
And if we don’t do it, we are no better than nazis.
Whole lots of them were indicted and charged for the simple crimes not of their own but others. Applying the same standards to ourselves will result in similar indictments and justice.
If username is public, then it is not secure by obscurity. Email addresses for email account are public. So by changing login from email address to phone number we enhance security.
At the same time, we change it to a unique username instead of phone number we also enhance security.
As far as blowback to your brand because you did not support the "right" side, it seems that we are ending up in a position where even a neutral side is taken up as being part of the other side.
All you can do is acknowledge the loss on "EACH" (read, not "both") side. And acknowledge the turmoil on each side. And acknowledge the human struggle (not war struggle) on each side. And acknowledge the polarization of 'both' sides.
And then stress to look forward to the end of the conflict.
Plus, also tell your board members after you have made this post clear, that posting messages opposite to the position of the company via profiles that lead back to the company will be taken as to be in conflict with the values of the company.