Another thing that would be nice is getting rid of the layers of reselling that many of these ad networks do. Ever follow the links in a VAST Wrapper? Each one is the previous ad network not finding an ad, then requesting from another parter (while taking a cut of the CPI), then another partner, etc. Request times go through the roof and the final CPI is lousy.
About as realistic as any of the other things on the wishlist but what can you do.
About as realistic as any of the other things on the wishlist but what can you do.