Awesome idea! Great companies should love this. It attracts passive job applicants - people currently employed but looking for a better job or company. Passive job seekers are often deterred from looking online because it takes so much time to go through all the irrelevant job posts to find the few they really want. Small companies that are great places to work but haven't received awards or press attention get lost in the mix on job boards. Now they can use this tool to stand out. Benefits both sides.