Why can't I just build my own onboarding sequence? It's really not that hard. Plus it's free if I DIY, and I have full control over it. Data goes straight to my database instead of being collected through a third-party form.
I'm not sure if you examined the material, but his material looked extremely legit, from my perspective as a SaaS founder. His knowledge of sales and marketing for mid-ticket b2b SaaS is just right on the money.
If it doesn't work out, I'll just get another job. Considering that I quit a shit job to get to where I am (it's not like I quit a $150k tech job), I'll get another shit job to replace it. It's really not that hard where I live.
It's just that mentally 2 months of runway is insane.
Also they provide a 90-day "action-based" money-back guarantee. Where if I followed their instructions to the letter, and I still didn't see results, they're happy to grant me a refund. Sales rep: "If you got to a point where you're contemplating a refund, we'll give you extra attention and see how we can really get you out of your rut, because the last thing we need is chargebacks on our Stripe and get our account closed."
Their demo is based on how they help/guide early-stage B2B SaaS by testing multiple offers using outbound prospecting, lead magnets, tripwire marketing (specifically, Zoom demos), and then closing on the demo asking for payment upfront, where we would then charge the card manually on Stripe.
Once the product-market fit (they call it "market-message resonance") is nailed down, they'll use paid Facebook ads to generate leads at scale and book my calendar full with demos, where I should close them on the phone. They also teach us how to hire a remote inside sales rep or two to repeat the model at scale.
In short, they help b2b SaaS startups to build out their sales funnel, test it relentlessly, track conversion at each stage, ensure customer success, and then gather case studies to further fine-tune the conversion mechanisms at each stage of the funnel.
It sounded legit to me, and while the alternative is for me to just try to do all the above on my own anyway, I'd much rather have some guidance from someone who knows what he's doing.
Wow. I'm very glad you persisted and kept going. How do you keep your morale so high? The thing about cold-calling is, I've done it before in the past -- I mean, who hasn't worked at a call center before?
But it doesn't feel the same when you're selling YOUR own product. Where every rejection feels like you're a failure, you're failing, and everything you've invested into your company doesn't matter.
I'm still struggling to get my first customer, but just like you and the other comment suggested, I'm definitely working on my SEO, content marketing, inbound marketing.
Do you have any tips besides just optimizing SEO? That feels a bit like a crapshoot based on luck.
I don't know anyone in my network who could test it out, hell at this point I'm willing to pay someone just to earnestly test it out and provide feedback that I'm so hungry for.
I'm definitely looking into industry events/trade shows, I don't have the resources for a booth, but I can probably walk around with a tablet demoing my product to prospects. I'm also part of an industrial online community, but I can't just spam my app there, as it's invite-only and I don't want to get banned.
I'm not sure it is, I think we have an easier UI (less-steep learning curve) and better pricing structure (competitors have high setup fees + high monthly, we have a results-based revenue model).
I'm trying to get there. I have direct competitors who love and need their solutions, so these people definitely exist, I just need to reach them. And perhaps differentiate even more to get them to switch.
Thanks. I'll refuel my morale for now and get back into it soon. I'll make more calls. I use Mailgun to track my email opens/clicks, so I'll also keep doing that.
I'm not saying you're wrong, but I got to ramen profitability within 6 months in my previous SaaS startup. I'm not saying it wasn't hard, but it isn't this super-impossible thing everyone makes it out to be.