dmragone

Square (https://squareup.com) | Multiple Openings | Full-Time | Onsite, Visa | San Francisco, New York, Atlanta, Melbourne AU

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dmragone

9년 전discuss

Stop reading these comments and get to work. You don't have time for both.

dmragone

15년 전discuss

I am still digesting all the comments, but think I agree.

Storytelling has existed as a form of entertainment for quite some time. The primary change has been the delivery mechanism, which provided for alternative ways to consume the content, altered how it was made (think putting on a play vs making a film), and also shifted the power structure. Seven years ago it cost over $60 million to make a Hollywood blockbuster, and nearly another $40 million was spent on marketing (http://news.bbc.co.uk/2/hi/entertainment/3564377.stm). Getting that kind of reach requires deep pockets, hence few large players.

I may be thinking small here, but I think any significant changes to this power structure in the near-term will have to start with new delivery systems. At least in terms of consuming video content in the home, I imagine most of it occurs in front of the tv. I know there are various ways to watch movies, shows, and sometimes even sports without needing a cable or satellite subscription, but the options are still limited and way too spread out. The content that I want isn't available where I want it to be, when I want it to be, in a manner easily usable by most people.

I'm sure this is only one piece of the puzzle. I imagine if more content was more readily available, that would change things as well. Ultimately I think people are willing to pay for content they enjoy, but the current availability and especially packaging are outdated.

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