Thanks — and yeah, you nailed the chicken-and-egg thing. It's exactly as absurd as it sounds.
Here's what I'm actually doing:
1. Running Meta ads for AdPipe (yes, the irony is not lost on me). I'm using AdPipe to generate the ad copy for its own ads, which is at least a decent dogfooding exercise.
2. Manual LinkedIn outreach. Sales Navigator → find media buyers and agency owners → read their profile → write a personalized message. No automation, it's slow.
3. Free preview on the homepage. No signup, no credit card. Paste a URL, see 2 of the 12 variants — removing all friction from the first experience.
4. Reddit/communities. Answering questions about ad copy tools in marketing subreddits, always with full disclosure that I built AdPipe.
Honest status: Launch 5 weeks ago, many people try the free version, 0 paying customers, $0 MRR. The cold start is real.
What are you building? Curious about your cold start experience too.
Here's what I'm actually doing:
1. Running Meta ads for AdPipe (yes, the irony is not lost on me). I'm using AdPipe to generate the ad copy for its own ads, which is at least a decent dogfooding exercise.
2. Manual LinkedIn outreach. Sales Navigator → find media buyers and agency owners → read their profile → write a personalized message. No automation, it's slow.
3. Free preview on the homepage. No signup, no credit card. Paste a URL, see 2 of the 12 variants — removing all friction from the first experience.
4. Reddit/communities. Answering questions about ad copy tools in marketing subreddits, always with full disclosure that I built AdPipe.
Honest status: Launch 5 weeks ago, many people try the free version, 0 paying customers, $0 MRR. The cold start is real.
What are you building? Curious about your cold start experience too.