There are bottom-up movements like BLM, but mostly the woke culture is corporate and "elite" endorsed and therefore top-down.
What the academic "elites" are trying to achieve is clear: The topics create work for the soft sciences and even after a potential revolution their jobs would be safe.
What the corporations are expecting is less clear. They are doing well under a model of capitalism with a woke branding.
A bit of what China is doing with its curious capitalism/nepotism branded as communism model, though I don't think that is exactly the goal of U.S. corporations.
They are doing fine with the current political theater. If the lower classes in the U.S. wake up to actual class warfare, they may find that they overplayed their hand though.
What the academic "elites" are trying to achieve is clear: The topics create work for the soft sciences and even after a potential revolution their jobs would be safe.
What the corporations are expecting is less clear. They are doing well under a model of capitalism with a woke branding.
A bit of what China is doing with its curious capitalism/nepotism branded as communism model, though I don't think that is exactly the goal of U.S. corporations.
They are doing fine with the current political theater. If the lower classes in the U.S. wake up to actual class warfare, they may find that they overplayed their hand though.