I'm not sure that it's Jeff Lawson as much as George Hu. 13 year SFDC veteran and credited by Benioff for many successful initiatives in his cloud book.
Separately, when George joined Twilio, they didn't really have a sales team. Started working on contract terms, raising prices and a host of other things. He's very systematic.
A couple friends and I started a Chess Puzzle app (Chess Puzzle Blitz) and chess.com + COVID-19 is a big reason there has been a massive rally in Twitch. Most players you see on Twitch and that have been talked about in this thread are signed to exclusive twitch streaming agreements by chess.com - Chess.com is very profitable. Downside is it solidifies their position as the dominant online player. Upside is it does make chess more known and watched worldwide.
Separately, when George joined Twilio, they didn't really have a sales team. Started working on contract terms, raising prices and a host of other things. He's very systematic.
https://www.linkedin.com/in/georgehusf/