Which is fun and great if you came out as a happy cool human.
If you made it through the weird unadjusted side without any gimmick you just loose.
No one has to force you to stay what your surroundings made you. It's not your personality it's just a reflection and you can change it and make it better for you by adjusting and reflecting.
It doesn't matter if companies next to Google, Ms, meta make it.
Google does ai sustainable enough alone.