I think, and this is just an assumption so I might be wrong, but I think you might have missed the point of the article--which is that sometimes the things you incentivize conflict with what you say are your values. What Insider reported as happening at Amazon is an example of it.
It's not even a news piece, it's an opinion column. You're free to disagree with it. That's totally fair.
I'm not reporting on Amazon's internal hiring practices, I'm applying a lesson to what Insider reported. That's not a cop out - it serves an entirely different purpose. In this case, it's a lesson for managers. If you don't feel like I made that point, ok, but I think the core thesis of your critique is fundamentally flawed.
There's a very real difference in that Apple's Find My is using Bluetooth LE and pinging a location/identifier string back to iCloud. Sidewalk literally takes over a slice of your Wifi and shares it with devices that aren't even in your home. Your neighbor's Ring cam could be permanently on your WiFi connection without your knowledge or consent. They should at least ask.
Apple has a specific definition of "tracking," which involves sending information collected to third parties. Apple doesn't do that. For that matter, it generally doesn't even collect information unless it's needed to perform a task (ie: location to show the weather). In those cases, it minimizes the data used, and doesn't associate it with you.
It's not even a news piece, it's an opinion column. You're free to disagree with it. That's totally fair.
I'm not reporting on Amazon's internal hiring practices, I'm applying a lesson to what Insider reported. That's not a cop out - it serves an entirely different purpose. In this case, it's a lesson for managers. If you don't feel like I made that point, ok, but I think the core thesis of your critique is fundamentally flawed.