Websites routinely access the same urls over and over in a single page session, especially with aggressive ad refresh. Normally you only incur the first request as load, not the subsequent ones.
To measure network load, open dev tools, uncheck "disable caches" then clear your browser cache then load the page. Screenshot indicates network cache is disabled so the stated number is inflated.
Since this is taking off, Confiant is hiring in engineering and security to work alongside Kaileigh on projects like this. jerome at confiant. Pardon the plug.
As someone who authored some keygen templates in this list (circa 1999-2000), this music was not commonly properly sourced. Chip music had already turned classic and we would pick what we liked. Providing credits was best effort. At some point we were very happy to collaborate with a chip music artist who made a tune just for our template, this was more the exception than the norm. tl;dr: this archive doesn't carry proper credits to original artists. The demo scene is where it's at.
Chrome's protection only works in cross-origin iframes [1] and has been in beta for years. I haven't checked in a while but can't find a source that confirms that it went live.
Forbes serves a large portion of their ads in same origin iframes and so is not fully covered by this protection.
Author here, we don't know their profit, but we estimate that they've spent about $220,000 through 2017, which is fairly cheap if you want to blast 1 billion malverts across the interwebs.
Anyone has more info on the performance recovery today? We experienced similar performance issues over the last few days with a seemingly complete recovery today (on a cluster of ~2500 HVM T-1s).
Ad security is very weak by design because it allows any fourth-party to serve html/javascript on any website. As long as this is the norm, we'll be around to protect publishers and their audience. Beyond ads, everything we built applies to the web in general so if we ever run out of bad ads, we'll expand in different directions.
That's not the reason, it's ad fraud. They are most likely paid on CPC (cost per click) and forcing clicks in a hidden iframe. Or they are "stuffing cookies" for an affiliation link, betting that you might buy on that store later on - and getting a commission out of it.
At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily.
They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield, they resend ad requests in a loop to multiple parties every few seconds until an ad clears, leading to this massive network load.
We're on a mission to drive them out of business (and we're hiring ;) )
yup, we detect and block most sleazy ad tech schemes through the daisy-chain of third parties. Agreed on UX improvement with ad blockers, we're doing this selectively on behalf of publishers.
We're doing exactly that at my startup Confiant [1], blocking bad ads in stream on behalf of publishers. High quality content websites don't want to ruin UX with bad ads.
Legohead, my startup blocks just the unsafe ads without revenue impact for the publisher. One of our beta clients plans to reach out to their ad-blocking audience to re-enable ads once we're fully deployed. Maybe we can help? jerome at clarityad dot com, we're in private beta.