Perhaps the comment was edited, but there is no wording in the current post that states battlegroups are in Iceland just that Iceland contributes to battlegroups in other countries.
Not sure if it is an option for you, but I've resorted to using a PO box for these cases. So far, everything seems to be able to be shipped to the PO box address when a locker won't do.
It only left in terms of attention from startups I suppose. I also disagree with the reason the article suggested - SQL could not handle the loads. My opinion is that startups simply liked the idea of not having a schema as it fit their agile approach. So, they went NoSQL because it allowed them to get going faster and change easier.
Maybe the $300 new user credit or $30/year SSD cloud server is new. Probably not too many people knew about these things even if they weren't. Always fun to play around with something different at low or no cost. I actually didn't see too much excitement in the comments!!!