So you can track "objects" like people in a shopping mall and they are releasing it as a commoditized complement.
What are possible scenarios?
1) Advertisers build tracking systems in supermarkets and malls and Facebook sells them the profiles of the victims.
2) Facebook is getting people hooked on the "free" models but will later release a better and fully closed model with tracking software so advertisers have to purchase both profiles and the software.
3) Facebook releases the model in order to create goodwill among (a subset of) the developer population and normalize tracking. The subset of developers will also act as useful idiots in the EU and promote tracking and corporate power.
What are possible scenarios?
1) Advertisers build tracking systems in supermarkets and malls and Facebook sells them the profiles of the victims.
2) Facebook is getting people hooked on the "free" models but will later release a better and fully closed model with tracking software so advertisers have to purchase both profiles and the software.
3) Facebook releases the model in order to create goodwill among (a subset of) the developer population and normalize tracking. The subset of developers will also act as useful idiots in the EU and promote tracking and corporate power.