GTM is jargon. The first step is to stop thinking in jargon and start thinking in terms of the value you're bringing to the marketplace. You can begin by asking yourself these four questions, and paying close attention to your answers:
1. What problem am I looking to solve?
2. For whom is this problem causing enough pain that they would be willing to pay me to solve it?
3. Where can I find them?
4. What can I offer them that is far more valuable than what I'm asking in return?
Whether you call that go-to-market or something else is irrelevant. What you're doing is starting a business by reaching out to real people with something they really value, and making them an offer so good they would be crazy not to take advantage of it.
But the key here is not to listen to yourself in a vaccum, listen to your ideal customer prospects, the people you're trying to serve. They will tell you what they need, and what you can charge for it.
What discovery problem are you talking about? Are you trying to discover AI tools that fit your specific needs, or are you trying to get your AI tools discovered by potential customers?
Your list is all channels. Channels are rarely the issue. An unclear target and unclear promise usually is. Pick one role, one painful moment, one outcome they would talk about, then DM 20 people who match that, and ask what they are doing about that problem today. Think of it as learning how they think rather than pitching them. Then ask yourself this magic question: "Who is the one propspect whose problem I can solve this week?"
If you can't answer that, then you know what's wrong. Either you don't know who your prospects are, or you don't know what problem you solve for them.
Your list is all channels. Channels are rarely the issue. An unclear target and unclear promise usually is. Pick one role, one painful moment, one outcome your ideal prospect would talk about, then DM 20 people who match that, and ask what they are doing about that problem today. Think of it as learning how they think rather than pitching them. And ask yourself this magic question: "Who is the one propspect whose problem I can solve this week?"
If you can’t think of one, then that’s the real problem. Either you don’t know who your prospects are, or you don’t know what problems you can solve for them.
1. What problem am I looking to solve? 2. For whom is this problem causing enough pain that they would be willing to pay me to solve it? 3. Where can I find them? 4. What can I offer them that is far more valuable than what I'm asking in return?
Whether you call that go-to-market or something else is irrelevant. What you're doing is starting a business by reaching out to real people with something they really value, and making them an offer so good they would be crazy not to take advantage of it.
But the key here is not to listen to yourself in a vaccum, listen to your ideal customer prospects, the people you're trying to serve. They will tell you what they need, and what you can charge for it.