I don't think they have peaked globally.
The iPhone is an established status symbol. And that has little to do with technical features. People who can't afford a Merc yet can afford an iPhone.
It's a fools game. When everyone does it, and everyone is doing it, no one wins. One day Obama thinks he has mastered the hack. Another day Trump does. End of the day, there are no great outcomes. Just herds of "hacked minds" stampeding and crashing into one another.
What we will get, if this keeps on is more Vegas type shootouts as more people loose their minds.
Apple, Google, Amazon and Facebook are just tools of the gigantic consumption machine that has built up over the last 30-40 years. They enable new levels of mindless consumption and do it at speed that no one has ever imagined before.
I am more concerned about fake news, targeting misguided people, taking advantage of their fears/insecurities/weaknesses at speed and scale never seen before.
It's having serious consequences in so many aspects of life and society.
I have been working with journos and they are getting overwhelmed trying to counter/verify/investigate the tsunami of bullshit they wake up too every morning.
People are living in a dreamland. This stuff is increasing exponentially across the world and the only solution is to control the flows. Delay the misguided validation people get out of their likes/upvotes/retweet counts.
There is a whole professional class of people now, that spend their entire day promoting an "us vs them" mentality cause it's highly lucrative. It does not matter if they are on the left or on the right. They are causing serious irreversible damage and their influence must be checked.