I'm in healthcare. I find the best problems that are worth solving are the ones that come directly from the patients themselves. Perhaps it's the same in other industries.
Two of my desktop and one of my laptop PCS were hit recently and I was not aware who the most likely corporate or until I read this post. Strange thing, is that yesterday I started noticing the same pop-ups in my browser on my Android phone. I'm reinstalling Windows later today on all my three PCs and will be using virustotal religiously.