Everyone who has shelled out cash for marketing and advertising knows its crap. People who work in adtech know its crap. Politicians know. CEOs know. They pay the bills.
BUT its better than the previous crap and all other alternatives thanks to more data. Which is why anyone who want to influence, persuade or control others sits 24*7 on social media.
When it comes to the Game of Persuasion if everyone is using crap tools who ever uses it more has an advantage. Momentarily atleast untill someone else has more energy or outspends you.
Attacking the crapiness of the tool wont reduce disinformation.
Billions have been spent on reducing the crapiness and its unsolvable, because you never reduce the number of mindlessly ambitious chimps, who will use whatever crap tools exist, to gain influence, persuade and control others.
So does Mr. Doctrow.
Everyone who has shelled out cash for marketing and advertising knows its crap. People who work in adtech know its crap. Politicians know. CEOs know. They pay the bills.
BUT its better than the previous crap and all other alternatives thanks to more data. Which is why anyone who want to influence, persuade or control others sits 24*7 on social media.
When it comes to the Game of Persuasion if everyone is using crap tools who ever uses it more has an advantage. Momentarily atleast untill someone else has more energy or outspends you.
Attacking the crapiness of the tool wont reduce disinformation.
Billions have been spent on reducing the crapiness and its unsolvable, because you never reduce the number of mindlessly ambitious chimps, who will use whatever crap tools exist, to gain influence, persuade and control others.