It would seem we are missing each other's. "Club's impose structure, safety rules etc" given this and other automated drones the imposition of structure and safety rules is/can be written into the software. There has been mention of providing no-fly zones that people could register and given a companies interest in brand preservation the drones would respect the no-fly zones as long as untampered with. However, I do understand the risk to life issues that need to be confronted. I just wouldn't leap to the conclusion that there is a mass of people buying drones, acting irresponsibly, and inciting a heavy regulation of all hobby level flying.