They need to sell something, if people believe sugar is bad, sweeteners are bad, even disposable plastic bottles are bad, what's left?
Edit to add something more concrete, we already have the "sugar tax" in the UK, to avoid it soft drinks went mostly sugar free or reduced sugar substantially, and replaced it with sweeteners.
Edit to add something more concrete, we already have the "sugar tax" in the UK, to avoid it soft drinks went mostly sugar free or reduced sugar substantially, and replaced it with sweeteners.
And now: https://www.thegrocer.co.uk/artificial-sweeteners-to-face-go...
Simultaneously: https://www.gov.uk/government/news/deposit-return-scheme-for...