Our blog post was mostly expressing our shock at the dirty recruitment tactics.
But I think you're right about the salary; we should have researched the job posting more thoroughly to get the title, expectations and salary aligned.
£38K goes much further in Leeds than in California and even London, but we're learning that we need to offer a better package to get the right people.
We're also new to all this, and sharing our experiences and blunders as we go...