ttbutz·11년 전·discussPeople overestimate Amazon's dominance. Amazon is only dominant in internet retail. In the wider retail world they're quite small. Rounded maths, Amazon is only about 5.4% of US retail sales, and that is only including the top 10.source: https://nrf.com/2015/top100-table
source: https://nrf.com/2015/top100-table