I have subscribed to multiple news organizations this year because I think it's important to support the type reporting they are doing right now. I don't give money to every source that is doing great investigative work but there's at least more of my money paying for news.
Complete speculation but could be that Apple supports these operators on their GPUs and they need end-user models optimized to use them. Apple makes their money on consumer devices and need them to be performant for inference on the edge. Getting NVIDIA to integrate the operators may result in more models optimized for operators Apple's devices can leverage to stay ahead of other edge GPUs.