It's a sad situation that the world allowed these psychos to gain up much wealth/influence to manipulate the masses with their weird opinions and ideas.
I'd actually focus on few things:
- Show the workflow or the pain-point you're solving via a video.
- Developers might not worry too much about this you need to reach people who require Jira updates like managers, agencies, C-suite folks etc.
- Make it trustful, be explicit about: what is read, what is stored, what never leaves the machine, whether it works offline etc.