Show HN: Easy Mode Holiday Shopping – Buy Gifts by Text (Reply YES to Purchase)

2 pointsby brettville8 maanden geleden2 comments

Every year I procrastinate my Christmas shopping and end up panic-scrolling through a dozen tabs, adding the wrong size/color, forgetting shipping cutoffs…and ultimately giving people gift cards.

So I built something I wanted:

Once a day, we text you ONE great gift idea. If you want it, you reply “YES”. It shows up at your door a few days later. No app. No checkout. No brainpower.

It’s designed for:

- Busy people - Last-minute gifters - People who want to seem thoughtful without the homework

How it works

Membership is $4–6 once, for life

We curate 30 high-quality products from small or indie brands

If you want to learn the brand story (so you sound good when someone unwraps it), reply “MORE” and we email you a short story behind the gift.

Shipping and payment are handled automatically after your first setup

We’re ~500 users today, and so far:

- 52% reply YES at least once - ~20% buy 5+ times - The brands love the incremental distribution without marketplace margins

This month (Nov 17–Dec 17) is our Holiday Shopping on Easy Mode run: 30 days, 30 gifts. The first drop just went live.

Try it: https://yesmore.co (US only for now)

Why HN?

I’m especially curious about:

- Thoughts on ways to make an SMS-only UX better than apps for commerce - Thoughts on scaling a low-frequency, high-intent purchasing model - Predicting LTV when the # of “drops” is finite

Also, if anyone has product ideas / favorite small brands we should try to feature — I’d love intros.

Happy to answer anything: Payments, logistics, SMS deliverability, membership economics…

Thanks for checking it out — and may all your holiday shopping happen in under 30 texts this year!

2 comments

smyk17778 maanden geleden

I think this will make Christmas shopping much easier. It would be possible to add options for who we are looking for a gift for, whether it's a woman or a man, and for example, a price range so that the gifts are more personalized.

brettville8 maanden geleden

Great idea! There's a notion of segments built into the back end to grow into this, but for the holidays, we're just sending more or less every drop to every user under the idea that there are so many variables in people's shopping lists that there's a good chance any given item will be right for someone you maybe hadn't even thought to shop for.