Ask HN: Where do Marketing Guys hang out?
We are in the process of validating our SAAS Product Idea. How do i find Marketing Guys/Agencies who can provide us feedback on new product that we are planning to build for them?
17 comments
Just find other SaaS products that look successful, and email them. They've been through the validation stage too, and probably not long ago - you'll be surprised at how many people would be happy to help. Maybe offer an extended free trial or lifetime Early Adopter discount or something, but only if you find it really difficult to get responses. I've had a lot of success just using companies' contact forms and sending cold emails.
We are actually planning to run a referral campaign which will offer discounts based on number of referrals. I saw one such campaign getting great response recently. But the product was in a different domain and their target audience were developer s who have a bigger online presence. I will definitely try out the email approach. Thanks!
http://www.theproductmentor.com/ has a NY meetup http://www.meetup.com/TheProductGroup/ and livestreams http://www.youtube.com/user/TheProductWay
Marketing guy here. Yes, there are a handful of us here too.
I'd recommend Strategy Hack, if you're here in NYC. Online, you can read and lear, and interact on Growthhackers.com and Startup-Marketing.com.
And I'm always happy to have a quick chat about product validation, and potentially make some introductions to a few agency people here in NYC.
I'd recommend Strategy Hack, if you're here in NYC. Online, you can read and lear, and interact on Growthhackers.com and Startup-Marketing.com.
And I'm always happy to have a quick chat about product validation, and potentially make some introductions to a few agency people here in NYC.
Another Marketing guy here. I hangout here (obviously) and mod over at /r/marketing & /r/askmarketing - you can post a product validation request at the latter.
Happy to have a quick look at your product if you PM me.
Happy to have a quick look at your product if you PM me.
Build your own community. Go to Linkedin, read the trade press, create a target list of people who look well positioned to opine on your idea. Then reach out to each individual and engage in a live 1:1 phone conversation. You'll find the high-touch, high feel approach is your secret weapon on the pulse of the market.
Thanks! Will try that out
You can try http://inbound.org & http://growthhackers.com/
I am a fan of http://growthhackers.com/
Also, you might check out some subreddits like r/marketing.
Also, you might check out some subreddits like r/marketing.
There's a few of us on HN, too.
(I wear a lot of hats, but one of my bigger and more battered hats is that of Marketing Guy.)
Feel free to email me - address is in my HN profile.
(I wear a lot of hats, but one of my bigger and more battered hats is that of Marketing Guy.)
Feel free to email me - address is in my HN profile.
Reddit and HN if you want tech focused marketing people.
I am one such tech focused marketing person :D
I am one such tech focused marketing person :D
how do i contact you. No contact details in your bio .
Also check out inbound.org
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drop me a line - email is in the bio ;-)