Facebook Wants to Move into the Office(blogs.wsj.com)
blogs.wsj.com
Facebook Wants to Move into the Office
http://blogs.wsj.com/digits/2014/11/17/facebook-wants-to-run-your-office-life-too/
1 comments
Makes perfect sense. Facebook scooped up its core audience when they were in college. Now those same people are probably 7-10 years into their careers, and possibly have some clout at work. If you can't acquire new (younger) demographic segments for your business, then just follow your original cohort to all the place they occupy now. Call it 'retargeted platforms'.