I support you in that, but this really shows that you're just outside of their target market.
Did they lose a customer?
McDonald's, Taco Bell, all of these fast food places which people are mentioning are just jacking prices, well they're already everywhere. It seems to make sense that when you've got total market penetration, the final thing to do is milk your customers for all they've got, and I think that's what we're seeing here.
I upvoted you, in the hopes that your post won't be killed off before you can answer.
Do you not think this is a step in the right direction? If not, what do you feel should be done instead? To be clear I'm looking for actionable ideas, not pie-in-the-sky answers.