I think building it in Google Sheets is important because finance folks are comfortable with it and (if needed) can customize it to suit their needs. It's also hard to replicate Google Sheet's collaboration features like edit history on individual cells, real-time updates, comments/suggestions etc.
- A demo video is a great idea, I'll get started on that this week.
- Screenshots/video closer to the top is a good idea too, think maybe I need an image in the hero.
- Good point on the copy, I'll have to revisit this.
Yes I'm a CPA and was most recently director of finance at Stack Overflow. I've also done financial modeling consulting work over the years for many companies.
Really appreciate it! There are other tools, but a couple of the features that stand out are:
- onboarding simplicity to get up and running quickly. I created a 10 question onboarding form for the user, and from those responses I infer a company persona to pre-fill all the model's inputs based on SaaS industry benchmarks.
- simulations for projecting a range of revenue outcomes. These simulations incorporate a bunch of the model's inputs to produce an expected distribution of outcomes based on customer behavior. Even models that split out customers into cohorts don't capture the actual risk to the business if there's lots of churn in a month. They also don't capture the interaction between hiring plans (in reality many are based on revenue) and how those hires themselves affect revenue along the way (i.e. hiring in the sales department).