I don't think people come always before ideology. Imagine a medival king saying "But we have all these great torturers, we havily invested into them, they are the best of their kind and they bring great results. We can't stop torture now."
Filterbubbles perhaps? I never saw a website like this before. But he says he was featured a couple of times, so maybe the website was famous on some communities, but seldom seen on others.