If you had a stock that was at $750 in January, hit $3000, and adjusted to $2500 today, you would never use the words "crash". Clickbait much?
1) Marketed web front-end for consumers
2) Confidence aggregation / metrics for both parties
3) Payment gateway / escrow service
4) Insurance and (sometimes) materials
I think we'll see blockchain tech replace the (2) and (3)'s here. With a decentralized ledger and some form of third party "notary", you can verify ratings for an incredibly small fee. Payment gateways and automated three-party escrow services are easy with multisig transactions, and can be converted to any other currency through coinbase, circle, or whatever.