Switzerland is in the same position. You cannot get a majority for abolishing the draft, so it is here to stay (for now). You also cannot get a majority for extending it to women, for those who support the military tend to also be those who hold more conservative values, and those who seek egalitarianism tend to be those who would want to abolish the draft.
> What's missing until regular websites have parity with mobile apps in functionality?
Performance. But we're beginning to approach performance parity - not by the web becoming an faster, mind you, but by apps becoming slower. It used to be only cheap/poor-quality apps that felt like glorified web pages, but now even many high-profile apps are just parts of a web stack embedded into an app.