The combined LR isn't 72%. The combined LR includes marketing and sales.
I'd argue the pure LR should be evaluated without respect to growth. If you want to adjust for growth look at the combined LR which doesn't look too pretty. But if they can manage to get that LTV it will be a big success
The rest of the executives probably having ownership. If the CFO was a late hire, their compensation comes from the options. I haven't done much research on the CFO but many companies bring in a CFO as they prepare to IPO
> If so, I’m surprised they weren’t bought by one of the bigger brands by now.
From the S1
"As a public benefit corporation, we will be less attractive as a takeover target than a traditional company would be and, therefore, your ability to realize your investment through an acquisition may be limited. Under Delaware law, a public benefit corporation cannot merge or consolidate with another entity if, as a result of such merger or consolidation, the surviving entity's charter "does not contain the identical provisions identifying the public benefit or public benefits transaction receives approval from two-thirds of the target public benefit corporation's outstanding voting shares. Additionally, public benefit corporations may also not be attractive targets for activists or hedge fund investors because new directors would still have to consider and give appropriate weight to the public benefit"
The combined LR isn't 72%. The combined LR includes marketing and sales.
I'd argue the pure LR should be evaluated without respect to growth. If you want to adjust for growth look at the combined LR which doesn't look too pretty. But if they can manage to get that LTV it will be a big success