At the company I work at we use Docker with Kubernetes. The deployment process involves Ansible and Jenkins CI.
I, personally, prefer the bare-metal deploys of automated scripts. I usually just spin up a VM and write a bash script to "prep" it the way I want. After that, I just run "./deploy" and it pushes where I want. I like this because I feel like I have more control and it actually feels easier. Plus, I've run into weird issues with Docker that take so long to debug that it completely cancels out the benefit of using it for me.
The bash script I have works for every side project I create, and is simply copied from project to project. :)
It's not so much rich-people worship as it is about observing another individual who happened to become one of the richest people in the world. We can learn a lot from each other - being ignorant of the person next to you is a dangerous habit.