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I'm writing on a throwaway account for obvious reasons. I run a mid sized software company that does a mix of software consulting and saas. Quite common these days.
I want to share a real story about how chatgpt eliminated a marketing job. I have a full time marketing person who writes content (case studies, blog posts, client testimonials etc) and does SEO optimization for our website. He's not technical, but understands the problem we are solving and knows how to talk to customers.
Writing a case study, blog post or a marketing tweet took a bit of work. I'd brainstorm with him what topics to write about, he'd run some drafts by me and then after 2 - 3 revisions we'd publish it. With chatgpt I'd just write what I wanted in point form and get back a polished product in a few seconds. It gives you exactly what you wanted but puts it across in a way that's much better quality than what what the marketing person could do. Most importantly, none of the key points I wanted to make get lost in translation.
I decided last week to lay off the marketing person (2 months full pay severance) because I did not see the value in paying for a full time marketer when I can do a better/faster job with AI. I think this is the new reality that a lot of sales/marketing jobs will face.
https://news.ycombinator.com/item?id=35484643
---- I'm writing on a throwaway account for obvious reasons. I run a mid sized software company that does a mix of software consulting and saas. Quite common these days. I want to share a real story about how chatgpt eliminated a marketing job. I have a full time marketing person who writes content (case studies, blog posts, client testimonials etc) and does SEO optimization for our website. He's not technical, but understands the problem we are solving and knows how to talk to customers.
Writing a case study, blog post or a marketing tweet took a bit of work. I'd brainstorm with him what topics to write about, he'd run some drafts by me and then after 2 - 3 revisions we'd publish it. With chatgpt I'd just write what I wanted in point form and get back a polished product in a few seconds. It gives you exactly what you wanted but puts it across in a way that's much better quality than what what the marketing person could do. Most importantly, none of the key points I wanted to make get lost in translation.
I decided last week to lay off the marketing person (2 months full pay severance) because I did not see the value in paying for a full time marketer when I can do a better/faster job with AI. I think this is the new reality that a lot of sales/marketing jobs will face.