Like the other commenters, I had never heard of this either until reading the latest funding round recently. Here's a summary from the WSJ[1] from yesterday:
> Peloton, founded in 2012, makes a $1,995 stationary bicycle. Most customers use the bikes at home, paying about $39 a month to stream live classes that the company produces using its own instructors. The New York-based firm, which has showrooms around the U.S., plans to launch a treadmill this fall.
Part of the soul cycle bubble as well it looks like.
> Peloton, founded in 2012, makes a $1,995 stationary bicycle. Most customers use the bikes at home, paying about $39 a month to stream live classes that the company produces using its own instructors. The New York-based firm, which has showrooms around the U.S., plans to launch a treadmill this fall.
Part of the soul cycle bubble as well it looks like.
[1]https://www.wsj.com/articles/pelotons-financing-round-values...