Wistia does support HTML5, it's just that the current implementation of tweetperview is not capturing the HTML5 version of the video. The video is currently being loading in an iFrame by tweetperview.
We'll reach out to those guys and see what we can do.
The author, Jonah Lehrer, has an amazing book on behavior economics that I considering a must read for anyone trying to sell anything. It's been incredibly valuable to us at Wistia. It's called "How We Decide".
Jonah always finds incredibly interesting ways to pull apart behavior from a neurological perspective.
Great points. If you can figure out how to close one customer, determine what they're worth, and how much they cost, it becomes much easier to understand how to get the next customer.
Repeat this process over and over and you'll understand how to value a channel, which helps to approximate the value of the next channel and so on.
Thanks for your feedback. The purpose of the post is not to say that one way is any better than the other. I was thinking about the differences between the two types of companies and trying to come up with a way to describe these differences.
You're right on that in general it's easier for a content site to get traffic then for a product site. But as you point out, a product can pay for traffic. Some would see the very fact that they can pay for traffic is a major advantage. Just my two cents here.
That said, your assumptions of my assumptions are also off. The 7 million impressions was the total number of impressions across different ads. That means that the site gets less that 7 million pageviews total. For easy comparison, I left this as is.
Great question. We actually have customers across the board, from public companies to 2-person startups. I'd say the thing that makes them typical is understanding how individuals watch their videos is important.
In the case of 2-person startup this might mean sending out pitches to investors and learning who's interested based how much time they spend watching demos. At the other end of the spectrum, it could be anything from empowering sales reps to compliance training.
That's true. If you look around you'll probably also notice that we don't provide a video ad engine. That's because our analytics provide quite a bit more value for applications that focus on tracking individual users and overall trends. Some good examples would be B2B applications, e-commerce, direct marketing, training, sales, etc.
That being said, we're always customer focused and will adopt to where people need us to go. You'll notice that as the volume of views goes up the price per play goes down. Given that you'd need a significant volume of anything to have an advertising play that makes good money the price-per-play should become more reasonable.
Andrew is definitely a special case when it comes to creating lots of engaging long form content.
That being said, we see many people adding their videos to youtube, vimeo, and hosting them with Wistia. YouTube is the worlds biggest video search engine so it's a no brainer. But if you're a business, the key is understanding who is watching your videos on your own site and how they're watching them.
We also see many other people doing much more than just hosting video. You can see many of the other sharing uses here: http://wistia.com/product/tour