I have had the misfortune of having to get D&B numbers (for various Apple things). I believe is the source for lead lists where you start to get dozens to text and phone spam calls per day. Do not pay hundreds of dollars for this if you can at all avoid it.
I was just dropping my kids off at their elementary school in Santa Monica, but not at Grant Elementary where this happened.
While it's third-hand, word on the local parent chat is that the parent dropped their kid off on the opposite side of the street from Grant. Even though there was a crossing guard, the kid ran behind a car an ran right out in to the street.
If those rumors are correct, I'll say the kid's/family's fault. That said, I think autonomous vehicles should probably go extra-slowly near schools, especially during pickup and dropoff.