I love the WedWell concept - saying I've been a bridesmaid in five weddings and a guest at countless others, I saw firsthand the laborious process that close friends go through when planning their wedding. So many details, so many vendors to choose from. I like how this process helps to streamline the overwhelming and time consuming process of planning a wedding from the very beginning. There's also great incentive for vendors to come on board and deliver good service through the ratings system. I also appreciate that the bidding/contest is only one week long, allowing busy professionals to continue on with their lives and not spend every waking moment planning their wedding.