THIS IS LEGITIMATE.
The Israeli Mossad had a ad today, https://www.algemeiner.com/2019/05/09/mossad-marks-israeli-i...
with a picture.
The picture has 4 rows of trophies, which should be converted to 4 numbers using binary --> decimal.
Those four numbers are 35, 246, 158, 51.
As an ip address, 35.246.158.51 leads to the site OP posted.
As an ip address, 35.246.158.51 leads to the site OP posted.