If the new media is an inevitable byproduct of the digital era simply existing, which is how things look to me, it still makes sense to follow things back to the root cause. How many examples are there of successful media organizations that don't at some level run the same way as the one you're lambasting? Being owned and funded by a government or a multibillionaire to serve as their propaganda outlet are viable but have their own problems that might or might not be worse.