Growthbook is awesome! We have used the self-hosted version a few months i my company now, and are very happy about it. Talented people behind it, and issues are resolved quickly.
Makes a lot of sense with an experimentation tool that just works on top of your existing customer data. This is the way to go for data tools in my opinion. Makes it so much easier to adopt. What we have done, is just exposing views on top of our regular click-stream data. With this approach, we can focus on having one data source of high quality, in stead of scattering data around to multiple third party tools. And we don't have to deal with lot's of data processing agreements and so on. I hope more and more data tools moves in this direction. Sending data to a third party is starting to become old school :)
Makes a lot of sense with an experimentation tool that just works on top of your existing customer data. This is the way to go for data tools in my opinion. Makes it so much easier to adopt. What we have done, is just exposing views on top of our regular click-stream data. With this approach, we can focus on having one data source of high quality, in stead of scattering data around to multiple third party tools. And we don't have to deal with lot's of data processing agreements and so on. I hope more and more data tools moves in this direction. Sending data to a third party is starting to become old school :)