* If possible, it's a good idea to ask the previous homeowners who they have used or recommended for tree/plumbing/etc work.
* You could ask your neighbors who they have used in the past, or if they have any specific suggestions.
* You could ask people on a neighborhood social network (such as Nextdoor or Facebook, if you are on those platforms).
* If none of those work out, Googling or Yelping like you said also works. There are also apps for this, such as Angie's List, TaskRabbit, Thumbtack, Porch, etc.
2. Add screenshots (or possible a short video) of what the end result looks like. This would make users more likely to actually follow through with importing their transactions and helps in telling users what your site actually does.
Your privacy policy is completely blank except for the phrase "WIP", which isn't very reassuring. [0]
On the other hand, I like how with your Terms of Service, you have the actual terms in one column and then summarize/simplify them in a second column. [1]