1. go to the funded.com and do some research on them.
2. find out if you are talking to an associate or a partner. I wouldnt reveal much to an associate as they are almost definetly doing research. Either way, ask them up front what their intentions are
3. Decide ahead of time what you want to tell them. I would think about a couple of interesting tidbits that might hook them into taking a meeting with you.
We're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% that reach our site 30% go on to download.
Its seems like a very competitive space and relatively small. Right away you are limiting yourself to entrepreneur types who have limited capital and hence arent an ideal target.
Mayve think about other larger groups that might have the same characteristics
I was looking for a slightly more resourceful response! We dont have the cash to hire someone although we could certainly afford to buy a book and begin to learn. Any suggestions?
I would suggest that "we dont get along" if really true is a good a reason as any to split. If you're not getting along now and have really tried its not going to get any better.
It was on the reading list for a pricing class I took. All I can say is that pricing should be the culmination of your marketing strategy. The book does a great job of explaining some real rationale and logical thinking on how to set your price.
The nice advantage you appear to have is that you can tweak or iterate your pricing strategy? maybe try different prices for different people or times of the day/month/year?
To date I've had most success with craigslist ads. Cheap at $75. But you need to be very clear (not like your typical job ad) in your posting to make sure you really get what you need.