The Last Word is a one-page site with a single message on it. Anyone can replace the message, but they must pay more than the previous person.
Your message stays live until someone outbids you.
It’s an experiment at the intersection of art and commerce — a tiny marketplace where the prices are public and the only rule is "pay more to be heard."
But above all, it’s a simple game with a simple question: how much will the last word cost?
Curious to hear what you think – how you’d use it, how you'd try to break it, and if you have thoughts on experimental sites like this. We hope it's the first of many.
Micro-marketplace experiments must be in the zeitgeist, excited to see what else emerges.