Ask HN: My web app is better than my competitor´s, how do I pull traffic?
3 comments
Hey, I really like the design of the site!
Have you tried any targeted ad campaigns on FB/G?
I'm not really a marketing guy so sorry if that's not as helpful or original as you're looking for but it's something.
Have you tried any targeted ad campaigns on FB/G?
I'm not really a marketing guy so sorry if that's not as helpful or original as you're looking for but it's something.
Appreciated!
I haven´t, honestly I don´t know how effective they are. Have you tried them before?
I haven´t, honestly I don´t know how effective they are. Have you tried them before?
TL;DR: I didn't set it up but it's worked well for physical products my clients sell.
I haven't gotten my hands dirty with it but I freelance all types of web stuff so I have (and work closely with) a few people that handle the SEO/Ad stuff. Usually we are promoting physical products (think event tickets, used computers, ect..) with FB and have had a pretty good success rate. FB lets you target with a level of specificity that is kind of creepy IMO but useful.
I'd say it's worth a shot. It's not too expensive and you can run a short campaign to see if it makes a dent. Maybe start with a wider scope and narrow that as you see what's hitting.
I guess the tricky part would be having users on it to talk to when the first timers click through. Also a lot of FB traffic is mobile so that's something to consider. Maybe you can exclude them from your target? Idk.
Hope this helps!
I haven't gotten my hands dirty with it but I freelance all types of web stuff so I have (and work closely with) a few people that handle the SEO/Ad stuff. Usually we are promoting physical products (think event tickets, used computers, ect..) with FB and have had a pretty good success rate. FB lets you target with a level of specificity that is kind of creepy IMO but useful.
I'd say it's worth a shot. It's not too expensive and you can run a short campaign to see if it makes a dent. Maybe start with a wider scope and narrow that as you see what's hitting.
I guess the tricky part would be having users on it to talk to when the first timers click through. Also a lot of FB traffic is mobile so that's something to consider. Maybe you can exclude them from your target? Idk.
Hope this helps!
In any case, there are variations of this idea around the web, most notably blahtherapy or 7cupsoftea. They certainly have tons of users, but I´m confident my alternative is far better. No ads, good reconnection, minimalist design, backspace doesn´t exit the chat (it´s a line of js, I can´t believe they haven´t fixed that), just the little things that add up over time.
I´m having trouble finding a way to pull new users or those from other sites to my product. I don´t have a prior project from where to get users from, no email lists, no facebook followers. I put a lot of work into this site, I´m honestly kinda lost. Any advice?