How Manhattan became a rich ghost town(theatlantic.com)
theatlantic.com
How Manhattan became a rich ghost town
https://www.theatlantic.com/ideas/archive/2018/10/new-york-retail-vacancy/572911/?single_page=true
https://www.theatlantic.com/ideas/archive/2018/10/new-york-retail-vacancy/572911/?single_page=true
A lot of landlords are only choosing well-known brand chains because the value of their property increases - ie. the brand attaches to their portfolio, aside from the fact that chains may pay less because they have staff negotiators.
One landlord I read about said his property is worth 5% more if signs a Starbucks, for example.
Often they don't even want to talk to mom and pop stores anymore.