Stop Believing in Free Shipping(theatlantic.com)
theatlantic.com
Stop Believing in Free Shipping
https://www.theatlantic.com/magazine/archive/2020/01/the-myth-of-free-shipping/603031/
https://www.theatlantic.com/magazine/archive/2020/01/the-myth-of-free-shipping/603031/
There's also one other effect here that the author of the article overlooked. For a very long time, 'shipping' was often termed 'shipping & handling', and one would order some item that cost, say $30, and be confronted with a $17.99 shipping & handling cost. The trouble was, if one knew roughly the cost of actual shipment of the $30 item, one would find that the shipping part was, say, $5.99, and the handling was $12, meaning the retailer was simply hiding a $12 surcharge on every order in their 'handling' side of the S&H cost figure.
Enough of that, and one begins to irrationally hate all 'shipping charges' no matter what, and want to avoid them everywhere.