Noticing that a lot of B2B apps (Superhuman) do referrals today, in addition to B2C (Airbnb) -- wondering if all companies building referrals into their app spend engineering resources on it? Or are there any common wisdom SDKs which make it as easy as integrating GA/Segment on your website.
If you've built this before, would love to know the challenges and iterations of doing this.
If you've built this before, would love to know the challenges and iterations of doing this.